THE CASE FOR SIMPLICITY AND NOT SAYING EVERYTHING

There have been a plethora of books and blogs about simplifying recently. Simplify your life, your routine; your kitchen and every other area of your life.

There is something to be said about our attraction to these types of blog posts which promises “20 hacks” to make mornings faster. Our lives are packed with meetings and activities and we are striving to be the busiest person, the one with the most things to do. However, in all of this we are longing for moments of peace in which we can simply breathe and enjoy the benefits of our business.

This trend to simplification has not only affected interior design and lifestyle magazines. It is also all over the design community, from graphic design to advertising. In a world where everything and nothing is competing for our attention, the simplest will win. We do not have time to read lengthy ads or to take long to listen to a packed video. This lead to the rise of the infographic. Now every company, every start-up, blogger will want to have their infographic that captures their “essence” in a simple and memorable way.

TL;DR’ or ‘Too Long; Didn’t Read’, might be another emblem of our online generations”

Everyone wants to have their say but no one wants to say less. As a designer and communicator, your job is to somehow bring the 3-page company mission and vision paper into a visual one pager. You are also expected not to cut down any information. Not a coma can be missing. This might be an extreme example and exaggeration though honestly looking at what most see as the bare minimum to be kept, is far from easily possible.

In the spirit of this article let me finally and simply get to the point: “It is sometimes better to have one powerful point then 20 weak ones.”

There is no need to be afraid you can’t present all the data. No need to try scramble weeks of research into one single page. Today the need for elevator pitches and simplicity is bigger than ever.

image

“This visual is a representation of the American strategy in Afghanistan in 2010. It helps in only explaining that the situation is complex, more than explaining the situation itself. Some things are not meant to be visually explained; and that’s ok.

 

This blog was written by Marjorie Burkhalter. Read more about Marjorie here!

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